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Google Cloud x March Madness
KNOW
WHAT
YOUR
DATA
KNOWS
Google Cloud turns data into knowledge.
And with that knowledge, we made the world’s first
live TV commercials during March Madness using
Google technology and AI.
Case study video
{
awards
//Cannes Gold Lion for Creative Data
//Cannes Silver Lion for Digital Craft
//Silver Effie for Software and Apps
//D&AD Wood Pencil for Use of TV
//One Show Merit for Real-Time Data
//One Show Merit for Film Innovation
//Ad Age B2B Campaign of the Year Gold
Live commercials that ran during the games
Google Lens
To drive awareness of the app among a tech-savvy and worldly audience, we helped Google and The New York Times Magazine create an interactive reading experience that uses Google Lens.
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[
awards
//Webby Awards
//ADC Awards//Communication Arts
//The FWA
//Anthem Awards
[
Before the first Halloween during the Corona pandemic, we created a social ad to inspire people to keep healthy and their masks on.
Google Maps
While people were experiencing the effects of isolation during the Coronavirus lockdown, we made an ad only using screen recordings of Google Maps to give people a glimmer of hope.
Google App
When people see something they like on social media, they take screenshots and usually forget about it. We reminded them how easy it is to find everything you like using Google Lens.
Google Maps
In honor of Black History Month, we made it easier for people to support Black-owned businesses with a special pin on Google Maps along with an emotional social film.
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